Are You a Power Pawrent?
Because my other job is with a social networking site, the term “Power User” has crept into my vocabulary. A Power User is an individual who doesn’t just use a particular website or application, but uses it in ways and to an extent that the average user doesn’t even consider. Think of people with hundreds of thousands of Myspace friends, or the users who don’t just use Facebook, but write and distribute applications for it just for fun. Those are Power Users.
I realized recently that Power Users have an equivalent in the pet world. An average user can use and enjoy a website like Myspace, but a Power User delves into every nook and cranny of the application and makes it a passion. Similarly, an average owner can certainly provide great care for a pet, but there is a class of pet owners I’ll call Power Pawrents who go above and beyond and make pet ownership central to their lives and identities.


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