Fashion Retailer Utilizes Social Media to Reach Animal-Loving Consumers

I’ve always been curious how “PetLvrs” name their pets. Now you can tell your story and submit a photo and maybe earn a prize while you are at it .. Read the Press Release! You have 38 days left!

For Immediate Release
Contact: Ashley Futak
Brickfish® Ashley.Futak@Brickfish.com
858.587.2530 ext. 421

The Limited Teams Up with Brickfish to Introduce its New Line of Pet Sweaters

SAN DIEGO, Calif. (November 16, 2009)—Brickfish, The Social Media SolutionTM, and The Limited, an iconic fashion retailer, have teamed up for its “Fabulous Pet Names” viral marketing program. The program aims to deepen engagement between The Limited and its consumers, and it coincides with the launch of a new line of pet sweaters. The program, located at www.thelimited.com/fabulouspetnames, asks entrants to submit pictures of their pets along with the stories behind their names.

“By partnering with Brickfish for the ‘Fabulous Pet Names’ program, we have the opportunity to interact and engage with our consumers on a whole new level,” said Brian Seewald, Director of eCommerce at The Limited. “We are excited to have our consumers share with us their pet naming stories; it is another great way for us to engage with them while celebrating our love of animals. We are huge animal lovers, which is why we will also be making a special donation of $5,000 to the American Society for the Prevention of Cruelty to Animals (ASPCA) in conjunction with the launch of this program.”

The “Fabulous Pet Names” program enables participants to submit their own unique pet photos and naming stories and share them on their social networking sites. In addition, participants can offer reviews, and share and vote on their favorite program entries, giving consumers multiple ways to engage with The Limited brand.

Brands and agencies use Brickfish’s platform to launch online advertising and marketing programs targeted at the social networking audience. Brickfish programs enable brands to ignite consumer conversations by creating brand evangelism, passion in a peer-to-peer manner, and by optimizing the power of social media. Consumers create brand friendly UGC and share it within their social networks. Brickfish’s patent-pending Viral Map™ and Geo View technologies provide detailed real-time data on viral activity across the Web and geographically. This strategic viral marketing platform generates extensive brand awareness, engagement, reach, and results–all of which are trackable, providing clients with incredibly valuable qualitative and quantitative data.

“We are excited to launch this program with The Limited,” said Nichole Goodyear, CEO and co-founder of Brickfish. “People love their pets, and by tapping into those consumers online, The Limited will be able to produce a highly engaged interaction with them. We are confident the ‘Fabulous Pet Names’ program will result in a continued increase in brand awareness for The Limited.”

For complete details regarding the “Fabulous Pet Names” program, please visit www.thelimited.com/fabulouspetnames. For more information about Brickfish, please visit www.brickfish.com/company.

About Brickfish®

Brickfish® is the award winning social media solution that successfully creates ongoing engagement and conversations with consumers using social media. Brickfish provides brands a platform that energizes viral sharing among consumers via the social Web. Consumers create brand friendly UGC and then virally share that content with their vast social networks through widgets, blogs, IM’s, and more. All engagements are tracked with patent-pending Viral Map™ and Geo View technologies, which provide detailed, real-time data on reach, engagement, frequency, and viral activity across the entire Social Web and geographically. Brickfish has launched successful campaigns for Microsoft, MTV Networks, Nike, Victoria’s Secret, Samsung, Coach, Givenchy, The North Face®, Estee Lauder, Qualcomm, and many, many more, generating over 200 million consumer engagements. Brickfish is a 2008 Red Herring Global 100 winner and a 2009 OMMA Award winner for Best Viral Campaign.